Kickstarting the “world’s best jacket”

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Since we already have smartphones and wearable gadgets, it only makes sense that smart clothing is just around the corner, right?

That’s what Chicago-based product design firm BauBax is thinking. The company has launched a Kickstarter campaign to fund a new travel jacket, one the company proclaims as “The World’s Best Travel Jacket.” Why? The jacket itself includes 15 different features, including a built-in neck pillow, eye mask, gloves, earphone holders, a drink pocket, and more. You’ll also find special tablet and smartphone pockets.

It comes in four different styles, too – sweatshirt, windbreaker, bomber, and blazer, with all four containing the same features as the other.

And guess what? They don’t look half bad!

21e5371962210dae5c23d796f21a2620_originalIf the campaign’s success so far is any indicator, this will be one of the hottest gifts this year. The Kickstarter campaign initially started with a $20,000 goal. The “World’s Best Jacket” project has met its goal – easily –and then raised a massive $9 million through more than 44,000 backers.

This makes the project the most successful funded piece of clothing in the history of Kickstarter.

You can still get on the ground floor of the campaign – pledges of $129 can garner you a sweatshirt, windbreaker, or bomber, and a pledge of $159 will net you a blazer.

 

Check out https://www.kickstarter.com/projects/597538543/the-worlds-best-travel-jacket-with-15-features-bau for more details.

 

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